Archive for the ‘About.com’ Category
Corrective Advertising
Posted on: 25 noviembre 2009
Corrective Advertising:
Advertisements or messages within advertisements, that the Federal Trade Commission orders a company to run, for the purpose of correcting consumers’ mistaken impressions created by prior advertising.
Eighty-Twenty Rule
Posted on: 23 octubre 2009
Eighty-Twenty Rule:
A rule-of-thumb that, for the typical product category, eighty percent of the products sold will be consumed by twenty percent of the customers
Copyright
Posted on: 21 octubre 2009
The right of copyright gives protection to the originator of material to prevent use without express permission or acknowledgement of the originator.
Channel Distribution
Posted on: 20 octubre 2009
Channel Distribution:
An organized network of agencies and institutions which in combination perform all the functions required to link producers with end customers to accomplish the marketing task.
Classified Advertising
Posted on: 19 octubre 2009
Classified Advertising:
Print advertising that is limited to certain classes of goods and services, and usually limited in size and content.
Advertising Plan
Posted on: 15 octubre 2009
Advertising Plan:
An outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was successful in obtaining those goals.
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