Posts Tagged ‘Laura Lake’
Corrective Advertising
Posted on: 25 noviembre 2009
Corrective Advertising:
Advertisements or messages within advertisements, that the Federal Trade Commission orders a company to run, for the purpose of correcting consumers’ mistaken impressions created by prior advertising.
Eighty-Twenty Rule
Posted on: 23 octubre 2009
Eighty-Twenty Rule:
A rule-of-thumb that, for the typical product category, eighty percent of the products sold will be consumed by twenty percent of the customers
Copyright
Posted on: 21 octubre 2009
The right of copyright gives protection to the originator of material to prevent use without express permission or acknowledgement of the originator.
Channel Distribution
Posted on: 20 octubre 2009
Channel Distribution:
An organized network of agencies and institutions which in combination perform all the functions required to link producers with end customers to accomplish the marketing task.
Classified Advertising
Posted on: 19 octubre 2009
Classified Advertising:
Print advertising that is limited to certain classes of goods and services, and usually limited in size and content.
Cocktail Marketing's Blog 